5 ways ignoring SEO could affect your bottom line
Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long,...Read more
OK, Google: How Do I Optimize My Site for Voice Search?
“The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.” This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search...Read more
How Reliable is Google’s Web.dev SEO Score?
What do you expect an SEO score to mean? That depends on how you define SEO. Moz defines SEO within the context of traffic: “What is SEO? Search engine optimization (SEO) is the practice of increasing the quantity and...Read more