5 ways ignoring SEO could affect your bottom line
Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long,...
Read moreOK, Google: How Do I Optimize My Site for Voice Search?
“The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.” This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search...
Read moreHow Reliable is Google’s Web.dev SEO Score?
What do you expect an SEO score to mean? That depends on how you define SEO. Moz defines SEO within the context of traffic: “What is SEO? Search engine optimization (SEO) is the practice of increasing the quantity and...
Read moreGoogle Makes it Easier to Target YouTube Ads to Users on Connected TVs
Google is introducing a new TV screens device type for video ads that will allow advertisers to target users watching YouTube on connected TVs. The new TV screens device type joins other device types in Google Ads and Display & Video...
Read moreGoogle Local Search Grades Hotels Based on Location
Google has added a new tab to local search knowledge panels which assigns grades to hotels based on their location. Hotels are graded from 1 to 5 – with 1 being a terrible location and 5 being a spectacular...
Read moreHow to Update Sitemaps After You Change Your Content
HTML Sitemaps An HTML sitemap will slightly speed up that process because Google’s crawler looks for an HTML sitemap when it comes to your site. An XML sitemap will speed up the process a bit more because Google Search Console tells...
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