We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive. We did not find any significant patterns with this update that stood out as obvious or a clear sign that this update was related to a specific tactic, category of website, or another obvious pattern.

In short, it seems like Google’s overall guidance around these Google core updates correlates to the data in this survey – that there is no specific fix for Google core updates and overall, just try to make your site better in general.

The data. Like we said, we had over 500 results to-date and to be clear, we posted the survey on this site and my personal blog. There is a clear bias there alone by asking SEOs to post their data. Additionally, I emailed over 300 people who took my Medic update survey to take this survey as well, which adds in even more bias and can skew the data.

Not all recovered. One of the more interesting data points was asking if those who were impacted by the March 12 update saw recoveries from previous core updates. About 56 percent of those who responded to that question said yes, they saw a recovery, while 44 percent said no, they did not.

But more saw lower rankings. But when we asked if you were negatively or positively impacted, most said they saw a negative impact from the March 12th Google core update. About 58 percent said they saw a negative impact, 33 percent said they saw a positive impact and 9 percent said they saw no change:

What fixes worked? We also asked what changes did you make to see any recoveries or improvements. Again, the answers were all over the place, from people saying they did nothing and just waited it out, to those who made technical SEO changes, removed links, added links, improved user experience, added better quality content and more. The tactics used, that SEOs felt made a difference, was all over the board:

Again, this shows that these core updates are not targeting a specific type of issue or tactic but a broader range of quality issues.

The categories of sites. The more surprising outcome of the results were the category of sites. Because we asked those who filled out the Medic update survey to fill out this survey, I was expecting more sites in the health and medical space to report issues here. But there was a 10 percentage point drop in the percentage of health-related sites reporting issues compared to the last site. Showing this update was much broader than just the health/medical/wellness space. Here is the breakdown on categories of sites impacted.

Other analysis. We posted data analysis around this Google update last week from some other data providers including Sistrix, Search Metrics, RankRanger and others. Marie Haynes posted stories around recoveries she professionally saw. Glenn Gabe posted his analysis of the update as well. And Google answered some FAQs on this update for us.

What you should do now. If you were impacted, you should probably take a more holistic and unbiased view of your website. Ask others to review your site for ways to improve it. It might need technical SEO changes, it might require better quality content, a site restructure, better user experience or link analysis. Ask colleagues to give you their raw feedback on your site. Pay for an SEO audit or usability audit from a firm. Look for any way to make your site better.

Source – https://searchengineland.com/seos-show-mixed-results-following-google-march-2019-core-update-314600

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The post Latest Google SEO Updates & Algorithm Changes first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019.

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.

This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these trends and ways to embrace them.

Mobile-first indexing

In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to mobile-first index. It might happen that Search Console has already notified you about it.
Bear in mind, a mobile-first index does not mean “mobile-only.” There’s still a single index with both mobile and desktop versions. However, the whole “mobile-first” buzz means that Google will be using the mobile versions for ranking once the site’s migrated.

You get it, right? With your mobile version being the primary one for ranking, there’s no excuse to procrastinate with mobile-friendliness.

Action plan:

• Any mobile version type is fine. Just take into account a few moments. Google’s Trends Analyst John Mueller mentioned: “If you want to go responsive, better do it before the mobile-first launch”. So, if your site hasn’t migrated yet, and you’ve been thinking about switching, do it now. Plus, Google strongly recommends against m-dot and responsive for the same page, as it confuses crawlers.
• To understand how search engine spiders see your mobile pages, crawl them with a mobile bot. For example, WebSite Auditor can do it for you:

• Track your mobile pages’ loading speed. It’s easy with PageSpeed Insights.
• Regularly check whether your pages deliver impeccable user experience. You can use WebSite Auditor and its mobile performance section for this task.

Page speed

Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.

This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.

Historically, when analyzed in PageSpeed Insights, a site was evaluated just on the basis of technical parameters. Now, both for desktop and mobile, it’s graded according to two different metrics: Optimization and, a new one, Speed.

The game-changing part here is how Speed score is generated. The data for the metric’s taken from Chrome User Experience report, the real users’ performance database. It reflects how your site loads for each visitor. It’s obviously hard to measure how fast each visitor’s device loads your site. As a result, the metric’s impossible to get through local tests.

As for Optimization score, you can totally control it by fixing all the issues preventing your site from loading fast.

So, which metric has the strongest influence on rankings? According to the mobile page speed experiment by SEO PowerSuite, the correlation between the page’s Optimization score and its position in SERPs is strong (0.97). And there is no correlation between the page’s position and its Speed score. In other words, now Google can rate your site as slow, but your rankings stay the same.

However, Speed metric is something new, so it’s clear Google’s testing it. With time, those correlations may change.

Action plan:

Optimization score is what matters now for rankings. Luckily, site optimization and result tracking are totally in your hands. Google’s nicely provided a handy list of recommendations. You may also refer to the even more detailed guide on improving the Optimization score

Brand as a ranking signal

Gary Illyes, Google Webmaster Trends Analyst, has stated at Pubcon that Google uses online brand mentions in its search algo. There’re two ways it can use a brand as a ranking signal.

First of all, through unlinked brand mentions, the search engine learns that your brand’s an entity. By further analyzing all the properties mentioning it, Google gets a better picture of your authority in a particular field.

Second, each component’s sentiment and context matters: reputation, trust, advertising, complaint-solving, etc. Through context, Google learns to tell the good from the bad. For example, its Search Quality Guidelines state that reputation matters for rankings. Consequently, the sentiment around brand mentions can affect the site’s rankings.

Action plan:

• Backlinks are still a strong ranking signal. However, building links fast is rarely a white-hat business. Use the power of linkless backlinks then. Mention your brand name online whenever you have a natural opportunity.
• Cater to your reputation. Try to address the customers’ pains with your brand. Engage with happy clients as well. For that, track mentions of your brand online. Try the monitoring tool Awario for finding such linkless mentions all across the Web.

• Find influencers ready to talk about you (but who haven’t realized it yet) or who are already talking about your brand. Awario tool has everything to help you here as well.
• Look at your competitors. By reverse-engineering their strategies, you will look at your own SEO efforts holistically, not single-pointedly. For that, look at the competitors’ brand mentions to see how they grow awareness. Or go for a deep analysis of your competitors’ strengths and weaknesses.

GDPR

Let’s bet you got annoyed this spring when your inbox got filled with GDPR and Privacy Policy mails. What’s this thing?

GDPR is the General Data Protection Regulation passed in the European Union. It regulates a very nagging issue – who owns the data created by users’ interactions online. From now on, it’s users who do, not corporations which collect it. Consequently, users can now request to see what personal data the company has about them and ask for its correction or export. If a company doesn’t comply with the regulations, it can be hit with severe fines (€20 mln or 4% of the company’s annual profit).

This regulation affects the EU companies and customers. However, international companies should also comply with GDPR. As a result, Google’s decided to introduce changes into its Analytics. Now all personal user data expires after 26 months since it was collected. Such data includes demographic and affinity data (earlier kept perpetually) and doesn’t include sessions and goal completions. However, each site owner can change this data collection default period. Plus, it’s now possible to delete the data of individual users upon their request.

Action plan:

If you have no European customers:

• You can switch to the “do not automatically expire” option in Google Analytics. Beware that this way Google shakes off the user data protection responsibility on you. Plus, these user data control efforts can extend well outside the EU. Just wait for it.

If you have European customers or plan to:

• Review all the sources collecting user data on your site. Make sure you don’t accidentally send some private data to Google Analytics;
• Update your Privacy policy file by GDPR requirements;
• Revise your cookie consent form. It should have the following content: what information you collect, why you do it, where you store it, affirm the info’s protected;
• If you use Google Tag Manager, activate IP anonymization. Don’t worry, you will still have a general idea where your traffic comes from. It just will be a bit less precise.

Amazon searc

First things first, Amazon’s not a universal search engine. It’s an algo similar to Google’s, but used for internal search within Amazon pages. What’s the fuss about then? Well, more and more people go straight to Amazon to do shopping. According to a study, 56% of consumers visit Amazon first if they have shopping in mind. 51% check with Amazon after finding something elsewhere.

These figures tell us that Amazon’s becoming Google of e-commerce. It means that if you sell something and you’re not on Amazon, you are missing out on all those 56% of potential customers.

Thus, if you’re a seller of books, music, electronics, etc., include optimization for Amazon into your SEO strategy.

Action plan:

1. Run keyword research. To be more industry-wise, use Amazon itself. Rank Tracker, for example, has Amazon Autocomplete keyword research tool:

2. Make item’s title&description efficient and user-friendly (+ smart use of keywords);
3. Provide high-quality images;
4. Cater to “backend keywords” (or meta tags, if in Google’s terms). They tell Amazon algo that a specific item targets a specific keyword on the site;
5. Track customers’ reviews and address complaints.

Looking at the year ahead…

Few trends, but big changes. While all things mobile are going far, we still have to keep an eye on Amazon and GDPR’s consequences. This list’s still a prediction, we’ll surely have zillions of things to discuss in 2019. What are your thoughts on an SEO landscape for the next year?

Source – https://searchengineland.com/5-seo-trends-that-will-matter-most-in-2019-307641

The post 5 SEO trends that will matter most in 2019 first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

There’s a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

And, many businesses seem to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by 2020.

A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the needs of your customers will bring a higher conversion rate. These things are well known. But ignoring SEO altogether doesn’t just mean losing a few sales here and there: it can be risky or potentially disastrous financially.

Here are five ways that it could affect your bottom line…

1. Using PPC as a replacement for SEO

Many people have attempted to settle the SEO vs. PPC debate by trying to calculate a definitive conversion rate for both. While many of these studies provide valuable insight into both paid and organic traffic, there are a number of variables that cannot be captured by a simple percentage.

Take, for example, the fact that a site optimized for SEO might target keywords for people at different stages of the sales funnel, from educational articles through to product pages. PPC campaigns, on the other hand, tend to send leads directly to a sales page.

Many of the people who convert via PPC may have been primed by content they accessed organically: according to Ipsos, 44% of online shoppers begin by using a search engine. The same could also be true of phone or brick and mortar customers: according to Acquisio, there will be 73 million phone calls generated by mobile search alone by the end of 2018.

PPC often has a higher conversion rate than SEO, but it casts a narrow net. SEO allows you to broaden that net and reach potential customers at the very start of their purchase research. Without it, you’re leaving leads and sales on the table and missing an opportunity to build your brand’s authority.

Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc.

There’s a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

And, many businesses seem to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by 2020.

A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the needs of your customers will bring a higher conversion rate. These things are well known. But ignoring SEO altogether doesn’t just mean losing a few sales here and there: it can be risky or potentially disastrous financially.

Here are five ways that it could affect your bottom line…

1. Using PPC as a replacement for SEO

Many people have attempted to settle the SEO vs. PPC debate by trying to calculate a definitive conversion rate for both. While many of these studies provide valuable insight into both paid and organic traffic, there are a number of variables that cannot be captured by a simple percentage.

Take, for example, the fact that a site optimized for SEO might target keywords for people at different stages of the sales funnel, from educational articles through to product pages. PPC campaigns, on the other hand, tend to send leads directly to a sales page.

Many of the people who convert via PPC may have been primed by content they accessed organically: according to Ipsos, 44% of online shoppers begin by using a search engine. The same could also be true of phone or brick and mortar customers: according to Acquisio, there will be 73 million phone calls generated by mobile search alone by the end of 2018.

PPC often has a higher conversion rate than SEO, but it casts a narrow net. SEO allows you to broaden that net and reach potential customers at the very start of their purchase research. Without it, you’re leaving leads and sales on the table and missing an opportunity to build your brand’s authority.

2. Missing out on, or misunderstanding, lucrative niches

You might think that optimizing for a few high-traffic terms in your niche is enough. But one of the most valuable parts of SEO is gaining access to the thought processes of your customers.

Recently, a colleague of mine optimized a site for an RV dealership in Oregon. Initially, the dealership wanted to create a page for people searching for RVs in Portland. Some basic keyword research revealed that there was little to no traffic around Portland-specific terms. Instead, the high-traffic terms were all state-based.

It seems like a minor distinction, but without that small but valuable insight, the company would have been missing out on a potentially huge pot of revenue.

4. Being unprepared for Google updates

After Google updated its core algorithm in August 2018  (known as the “Medic” update) there were widespread reports of devastating traffic losses, particularly in the health and wellness sector. Some webmasters even claimed that the update had destroyed their businesses.

While it’s impossible to predict exactly how updates in Google’s algorithms will play out in the rankings, adhering to SEO best practices can mitigate the risk of being adversely impacted by an update.

For example, once the smoke had cleared from the initial damage of the Medic update, it was obvious that the sites that had been impacted the most were lacking in “E-A-T”, e.g. they were lacking expertise, authoritativeness, and trustworthiness. By focusing on creating quality content and building trust and authority with their audience, sites with a robust SEO strategy in place had minimized their risk of a traffic and sales drop.

5. Ill-advised site redesigns

It may be shocking in 2018, but many businesses still employ agencies or developers with little or no knowledge of SEO to redesign their sites.

I can’t tell you how many times I’ve been called in at the last minute on a redesign only to find that a company has gone ahead and built their site completely in JavaScript, or made some serious technical error that will almost certainly result in a Google demotion. Then, they expect me to sprinkle a few keywords into their content and get them rankings immediately!

Going ahead with a redesign without bringing on an experienced SEO consultant at the beginning of the process is simply asking Google to take away your rankings — and your online income streams!

6. Lack of credibility and trust

While there is obviously a direct relationship between organic traffic and sales, if you ignore SEO you will also be missing out on many other benefits. For example, it is well known that organic listings have far more credibility with consumers than paid listings. If you dominate the first page of Google across your industry, it’s great PR and will reinforce the perception that your company has authority and expertise.

If you ignore SEO and your site appears rarely or not at all in organic listings, it may make consumers more suspicious of your credentials and even affect the conversion rate of your PPC ads.

Conclusion

It’s certainly possible to run a business without an SEO strategy, and you may even achieve success. However, by ignoring SEO, you’re holding yourself back from even greater sales and success by leaving opportunities sitting on the table for your competitors to snatch up.

A solid SEO strategy allows you to minimize the risks of a drop in sales, while also maximizing your online footprint and leveraging the most lucrative opportunities to your advantage.

Believe me, your bottom line will thank you!

Source – https://searchengineland.com/5-ways-ignoring-seo-could-affect-your-bottom-line-306780

The post 5 ways ignoring SEO could affect your bottom line first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

The reason I am covering it is because after about five days of hearing this chatter, it is still going on. Most of the tools show normal volatility but some are a bit off the charts. It can be that a lot of people are already taking it easy before the holidays and are not noticing the changes on their site, thus not chatting about it in the SEO communities. Or it can also mean that very few sites are impacted by whatever is going on.

Generally, Google doesn’t make huge changes to their ranking algorithms before the holidays. But that is not always the case.

In any event, here are some comments from WebmasterWorld, Black Hat World and Local Search Forums:

• There could have been another update over the weekend, possibly links based, I’ve seen a bit of chatter.
• Saw an huge drop off in conversions yesterday. Wondering whether it was the Christmas break or the lead up to more roll outs. Normal Traffic and SERPs positions.
• Something very fishy is going on now. Today we have experienced a fall in good amount of traffic.
• Me too, after 12 hours I was only at 15% of average but at this time of year this is normal for me however I wasn’t expecting it to happen until this weekend … People’s Xmas works holidays seem to be getting longer!
• I am witnessing a 15-20% drop across all my sites since Friday. Still continuing. There goes December too.
• I have also observed the same but can’t find exactly what is the update. Searched a lot on Google and found some broad core algorithm is there.

One of my clients who experienced a huge traffic drop post Medic Update (traffic drop of about 150%!) has had a big uptick in the last 2 days. More importantly, his “money maker” keywords that fell off the first page with Medic, are now back on first page, 3-5 position! We have been doing some work on the website for sure, but I am wondering whether we have just had another Google algorithm event. Anyone else seeing similar recovery for Medic victims?

So there are a nice number of complaints in the SEO forums but again, it is not at the levels of the “bigger” updates.

Here are the tools and what they show:

Mozcast:

SERPMetrics:

Algoroo:

Advanced Web Rankings:

Accuranker:

RankRanger:

SEMRush:

Did you notice changes over the past five days or so?

Forum discussion at Web Master World , Black Hat World and Local Search Forums.

Source – https://www.seroundtable.com/google-search-algorithm-update-chatter-26818.html

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Digital and social media frenzy are at an all-time high. If a business wants to grow in the 21^stho can learn Digital Marketing??? … Should I learn Digital Marketing or not??? …. Will I get a job??? … Does DM worth it or not???

Yeh!!! I know you would have a lot of questions related to learning digital marketing and you will be conscious about your career as well.

Many students and aspiring professionals use to ask me these questions. Here are the answer to your questions

Who can learn Digital Marketing?

All the people maybe he is a student, professional, businessman, doctor, lawyer, etc. can learn digital marketing. It is about your willingness to learn and interest in it.

Will I get a job after learning Digital Marketing?

Yes, you will, if you choose the right Digital Marketing Institute for learning and if you work hard you will get a job in this field for sure.

While learning, you will need to dig into every aspect of online marketing plus you should have a habit of self-learning. Self-learning is the best learning practice that will take your career to the next level.

What qualification is required?

Again for marketing, there is no education bar, but the only thing you need to know is the use of the internet.

As any person can do marketing. Marketing is just a skill and online marketing is a weapon.

What is the career growth?

If I talk about career growth, first thing there 60+ disciplines in digital marketing. You can become an expert in SEO, Social media marketing, PPC marketing, content writer, affiliate marketing, guest post outreach program expert, email marketing expert, web analytics, app store marketing and more.

Your career will grow from executive to team leader to the project manager.

Apart from that you can start working as a freelancer or start your own digital marketing company.

In which type of Company I will get the job?

You can get a job in any company; you can work on any vertical, you can work in any business sector. Wherever there is a need for a digital marketing person, you can apply for a job.

What are the salary bars?

Your salary can start from 4 lac to 5 lacs per annum as a fresher and it can be up to 1cr per annum after you have enough experience of 8-9 years. Again it entirely depends on your hard work and dedication.

Should I know English?

Communication in English is an essential requirement for any job in today’s world. So at least you should be able to understand English and should have good writing skills.

Conclusion

If you want to start your career as an Online marketing executive/expert take a quick step to it without any delay. Find the right Digital Marketing Course that can be online, offline or classroom training give your best in this.

The most important tip to be successful in this field is never stop learning, do as many experiments as you can because from the out of all your trial you will learn a lot.

The post Should I learn Digital Marketing first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

Search engine optimization is a competitive, ever-changing landscape that requires marketers to adapt fast.

Google changes its own algorithm up to 600 times every single year.

And according to Google itself, it has confirmed this in tweets, “each day, Google usually releases one or more changes…”

Keeping up with changes is extremely hard. But it’s also necessary if you want your organic traffic to be consistent and continue to improve.

You can’t be doing what worked five years ago today and expect the results to last forever.

With changes coming daily and significant updates in the works, SEO is, has and will keep changing as consumer behavior changes.

Google’s search engine is designed for the people, not for the marketers.

We can’t keyword stuff anymore and expect to rank number one.

Now meaningful experiences for users play a key role in success. Creating content that solves user problems faster and more efficiently.

As of late, Google has pumped out a few major changes to the way we conduct SEO practices in 2018 and beyond.

The mobile and page speed era is here Just five years ago, mobile optimization was an afterthought.

You’d optimize your website with keyword-rich content, schema markup, and metadata.

Then, you’d dynamically update your mobile site to capture that bit of mobile traffic that needed it.

You know, the mobile-friendly crowd.

And, you’d simply repeat the process and watch the traffic flood in, mainly focusing analysis on desktop reports and rarely reviewing your mobile reports.

But times have changed.

In 2016, mobile traffic started to become a more substantial portion of the overall internet usage worldwide in comparison to desktop.

With mobile traffic continuing to rise, it’s time to shift our perspectives from desktop first to mobile first.

And that’s exactly what Google is doing with the mobile-first index.

Zenith Media predicts that mobile traffic will account for 79% of all Internet traffic by the end of 2018.

Initially announcing the mobile-first index in November 2016, Google made it clear that mobile was dominating the search engine.

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

Let me summarize this for you in plain English:

Most people are using Google on a mobile device.

Conducting mobile searches is more common than ever. Yet Google was still ranking search results by desktop page content and experience.

The disconnect here is that most are on mobile yet website owners are designing for an audience viewing desktop.

This results in bad experiences for users on unoptimized mobile pages.

And Google is all about providing the best search engine to its user base. Which is the majority of the world:

pasted image 0 339
If Google didn’t make the change to rank mobile pages, there would likely be a drop in mobile users not searching with Google due to slow sites and unoptimized mobile pages.

So, they started testing the mobile-first index in 2016, where Google planned to shift its indexing to mobile pages before desktop, providing better browsing for the majority of users.

As you can imagine, this was a pretty significant shift. And, it left the industry with a lot of unanswered questions.

If your website is not optimized for mobile, you could see a drop in traffic and rankings.

Just recently in March 2018, Google announced that it was “rolling out mobile-first indexing,” giving users messages in their search console to inform them:

• So, what implications does this have for you?
• It means that you need to have a functioning mobile site with content that matches your desktop site.
• This can be achieved with a responsive mobile site that dynamically updates content from desktop to mobile.
• Or, if you’re using an m-dot site, you need to update content from your desktop to mobile manually.
• If you’re using WordPress, I recommend using a plugin like WPtouch to move your site to responsive.

WPtouch allows you to transform your site into a responsive, mobile-friendly site with the click of a button:

• You can instantly edit your mobile site themes, and content will transfer dynamically as you make edits on the desktop version.
• You can even create landing pages specifically for mobile within the plugin, making it great to prepare for mobile-first indexing.
• After you’ve got a responsive site setup, turn your focus to improving page speed and designing a better user experience for mobile users.
• If people are bouncing from your site within seconds, Google knows that.
• And trust me, it isn’t going to keep your page ranking first if the average time on site is five seconds.
• That’s a clear signal that user’s problems aren’t being solved with your content or UX, making it irrelevant.
• On top of that, 85% of online users won’t return to your site if they have a bad experience on mobile.
• Poorly designed UX isn’t the only cause of that bad experience.
• Mobile data collections show that mobile landing pages are dreadfully slow:
• In fact, they take on average 3x the best practice to load.

And these slow load times lead to hugely inflated bounce rates:

• You can’t risk a slow mobile site. Not when page speed is a mobile ranking factor now.
• To keep up, eliminate heavy page elements and keep a simple design. I’ve been testing this on my mobile site with great success so far:
• I have removed big elements and compressed images to create a simple, sleek design that is easy to read and use.
• Try using plain white backgrounds with black text that is big enough for mobile.
• Simplicity is key. Don’t use heavy CTAs and big images that slow your site down.

Simply put:

• Mobile UX and speed are crucial to success in SEO right now.

Since that was a ton of information, let’s recap:

• Mobile-first indexing is rolling out Your content on desktop should match mobile Focus on improving your site speed Make sure that mobile pages are fast and simple in design Follow these steps, and you will be prepared to take on the new mobile-first index.
• The state of SEO is changing, and mobile is becoming king.
• Zero-result SERPs: SERPs are changing fast With changes to Google’s algorithm, we’ve seen massive changes to the search results page over the last decade.

Back in 2010, our search results looked like this:

• These simple results are vastly different than a given search engine results page in 2018.
• Even in 2013, SERPs underwent massive changes, including different snippets, demographic categories, and social mentions:
• But now, our SERPs contain tons of new elements, like answer boxes and frequently asked questions regarding the topic you search for:
• Or detailed knowledge graphs for specific companies, displaying very complex and detailed information directly on the SERP.
• For example, with the Evernote image above, you can find its social media profile, iTunes app, and Google Play link without ever clicking on its website.
• You can even find a detailed product description, screenshots, and software compatibility data directly on the graph.
• There is almost no need to click on actual search results anymore and, we see this because of the rise in voice search and artificial intelligence (AI).
• With voice search and AI, searchers can order goods, make suggestions, and talk about current events. Searchers are now presented with one answer.

This shift has been dramatic and often worries SEOs: will people even click on our links now?

• More recently, in March 2018, Google tested zero-result SERPs, where only a single piece of information was displayed in the form of definitive answers or knowledge cards:
• To see any link-based results, you’d have to click “Show all results.”
• If not, the entire Google SERP is taken up by this simple answer.
• Meaning all of those standard results you’d expect when searching for the time……don’t show up without the extra effort of clicking the results button.
• While only limited to a select grouping of searches, it’s a telling sign that Google is consistently refining the search engine results to be less link-based and more results based.
• It allows users to get answers faster than ever before without the need to read a 5,000-word article.

Instead, the most important bits of information are fetched from top content sites and utilized in the results:

• Data shows that while this test was being conducted, and many experienced the effects for a few days, most current results pages still display with the traditional ten links:

The fact of the matter is:

• SERPs are changing. Fast.
• And we can’t sit back and watch our rankings dwindle down.
• Instead, SEOs have to get ready for the future SERPs and how different they will likely be.
• We need to start focusing on generating better content, even if it means answering the questions before users click.
• Right now, try targeting keywords that don’t have rich results or knowledge cards/graphs.

Conduct simple searches on Google to see what the search results look like:

• If you notice standard results, this is a good sign that you can expect a ton of organic click traffic and these terms are likely great to target while you can.
• SERPs will change over the next few years. Prepare for it while you can.
•  PageRank patent is a game changer for link building Last month, Bill Slawski of SEO by the Sea, published an article announcing that Google had made an update to its PageRank patent.
• This update to its patent describes how Google’s algorithm will affect the way websites are ranked.
• The patent goes on to explain how Google will calculate link distances between authoritative websites and spam sites using a web-link graph.
• Essentially, Google is creating a map of your links. Something like this.
• And, within that map, Google is looking for the shortest path to seed spam-free websites.

So, you want your link map to consist of the most authoritative, trusted domains with the shortest way to get back to your website.

• Nothing new, right?
• Guess again.
• This update gives smaller niche websites a chance to outrank more prominent websites.

Why?

• Just because you have more links, doesn’t mean you have the high-quality links.
• For example, if you’re a small website competing against a Buzzfeed or Amazon for a search query, you may outrank them if your link map consists of more niche, trusted sites.
• The goal is to have a reduced link graph with niche, spam-free websites linking to one another.
• This is only the starting point for ranking. Google uses over 200 different factors to rank your website.
• The key to ranking with Google’s PageRank is to provide relevance in links and content.

1.  March 7 algorithm update: “Brackets.”
2. On March 7th, 2018, rankings were shifting for tons of people in the SEO community.
3. Just a few days later, Google confirmed the updates as a “core update” to the algorithm.

Due to the update being live in March, G-Squared Interactive coined the core update as “brackets” to reflect March Madness:

• Over a few days that the update was pushed live, Glenn Gabe from GSQIS started to notice fluctuations in rankings, rich snippets, and more:
• This prompted tweets from Google’s Search Liaison account, confirming the updates:

So, what exactly happened here?

• Websites with little content relevance were primarily affected, sending rankings for companies to either jump high or fall heavily.
• Many SEO marketers suspected this update was targeted at low-quality websites.
• As Glenn speculates on the “brackets” update:

“This was one of the biggest updates I’ve seen in a while. It seems Google once again improved how it assesses quality, and with Google always looking to surface the highest quality content for users, that’s a really big deal.”

• However, John Mueller cleared things up during a Google Webmaster Hangout on April 6th.
• He went on to explain that if your site was affected by the March 7 update, it is not an indication of a low-quality site, but more about content relevance.
• Meaning your website is attempting to rank for specific queries that might not be relevant to the user clicking through to read them.
• Your content has to connect the dots to search queries. Bounce rates must be reduced. Anything and everything you write and publish should be relevant to the reader.
• This update comes out just two months before Google Research’s release of Ask The Right Questions: Active Question Reformulation with Reinforcement Learning (PDF).
• This paper explores the machine learning algorithm that uses the Reinforcement Learning approach.
• Essentially, this algorithm decides what to display in the SERPs using machine learning structured around user intent.
• And, we might see Google create its own content in the SERPs soon.

For example, comb through your latest blog posts and ask yourself the following questions:

Does this provide value to the query?

• Can I include more information that others are probably also searching for?
• Does my content solve the problem with actionable, detailed steps and examples, or does it merely point out the problem and tell (instead of show) the fix?
• If you are struggling with content ideas or ways to improve existing posts, use Google to your advantage.
• Remember those question boxes I showed you earlier? These ones:
• Turn those questions into a long-form post about PPC. Take each question and use them as your H2 headers to structure an outline.
• These topics are all interrelated. People want to find resources online, not a simple post that tells them how great SEO is without teaching them how to do it.
• And, don’t be afraid to ask for input from your visitors. Get feedback from your visitors to gauge how they feel about your website and content.
• Then, expand and improve your current content.

As for website design, you should always be assessing your landing page metrics in Google Analytics:

• Work to improve your time on site and reduce bounce rates by creating engaging content pieces.
• Simplify your blog structure and website design to focus on content and usability.
• And, conduct a quick SEO audit to make sure Google can crawl your content and that your content is being indexed correctly.

With this latest update, one thing is guaranteed:

HTTPS

• The speed update isn’t the only update coming in July this year. Google announced that also in July all sites still using HTTP would be marked non-secure like this.
• And, now Google issues its final warning stating that by October 2018, all sites using HTTP will be marked with a h5 red warning.
• It’s important to note that this will affect all websites that are opened using Chrome.
• While this does not affect your rankings, this will eventually affect your bounce rate and the user experience.
• Which, in turn, affects your rankings.
• Adrienne Porter Felt, software engineer and manager on the Google Chrome Security Team, took to Twitter to share the importance of HTTPS.
• She stated, “HTTPS is a foundational part of web security. It’s a grassroots effort that worked hard to get leadership support.”
• It’s important to note that it’s not just Google pushing for the move to HTTPS.
• Mozilla, inventors of Firefox, are pushing for secure Internet.
• However, Bing is not on board with this…yet.

But, it’s clear, that HTTPS does affect ranking.

• SEMrush proves that in recent research. They discovered that the higher position in the SERPs, the more HTTPS sites existed.
• And, Searchmetrics discovered Google is already placing higher value on HTTPS sites for specific industries.
• Luckily, there’s still time for you to migrate from HTTP to HTTPS before the launch in July.
• However, before migrating, you’ll want to make sure to take the right steps. Otherwise, your organic traffic could end up like this.

To prevent a drop in traffic when switching from HTTP to HTTPS, review the following:

• Make sure that all versions of your site redirect to the correct HTTPS version, including canonical tags.
• Update all internal links pointing from HTTP to HTTPS.
• Submit a new sitemap with the correct HTTPS link.
• I’d recommend running a full SEO audit of your website before going live with HTTPS to ensure you’ve covered all your basics.

Source – https://neilpatel.com/blog/state-of-seo/

The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us

The post The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result as recently as 2016 are not only obsolete now, but they may even hurt your website’s rankings.

That’s why you need to stay on top of the ball.

We spoke with Jacob Warwick, Director of Communications at Skedulo, and Jesse Teske, SEO Manager at YLighting, to get their expert thoughts on the most current SEO tactics. In this post, we’ve broken down the top SEO techniques to help you skyrocket your rankings and boost your number of monthly visitors.

Before we learn about improving your web page ranking, let’s take some time to test your current page ranking on search engine results.

Here is a free tool offered by SERPS that you can use to determine your page ranking based on keyword search. Take some time to explore the tools and other multiple search criteria they have to offer like domain name, location and device type.

Your goal is to make the results list here and then get closer to the top of this list. Run this test to check your site ranking in the eyes of Google and Yahoo, and master the following techniques to improve upon that rank.

Effective SEO Techniques

• I’ll talk about the following tactics in this post:

1. Improve engagement to improve rankings
2. Make your existing pages longer
3. Focus on YouTube SEO
4. Improve site speed
5. Focus on topics instead of keywords
6. Build backlinks
7. Reporting and analytics
8. Technical optimization
9. Local SEO and Listings
10. Guest posting
11. Let’s dig in!

Further Reading:

• Beginners Guide to SEO: Getting Started With Blogs and Articles
• HubSpot’s Global Head of Growth & SEO Explains Why Backlinks Are the Most Effective Factor for Ranking (podcast)
• The SEO Framework That Helped Propel Pinterest To Over An Estimated 72M Users (And Over 50B Pages of Content!)

1. Improve Engagement to Improve Rankings Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page.

2. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with h5 user engagement with higher page ranking.

3. According to research done by Wordstream, there’s a definite correlation between the bounce rate of a page and its organic position. The higher a web page’s bounce rate is, the lower it’s ranked in search.

4. Google’s reasoning is that if a user spends more time on a page, it’s probably because she found the page useful. And since Google only wants to deliver the best possible results to its users, it will push sites with h5 engagement up in the search engine results pages (SERPs).

So how can you improve your site’s engagement?

Here are five tactics you can use to give your existing content a boost in search engines:

• Format Your Posts for Easier Reading Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. According to eye-tracking studies, the following three formatting tactics can help increase your content readability:
• Shorter paragraphs: Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets.
• Shorter sentences: Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences.
• Sub-headers: People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. In addition to this, call out points that are important by emphasizing them in bold. Readers should be able to scan your blog post and get the “gist” of what you’re talking about.
• Bullet points: When you have a lot of data — stats, facts, ideas, examples — packed into one paragraph (like this one!), it makes it easier to scan when you list them with bullet points.
  Here’s an example of poor formatting:

Knowledge of the existence of the Law of Attraction is a huge benefit in itself. Most people live their entire life and never realize that there thoughts are creating their reality. When one discovers this universal truth the entire world begins to open up. After much hard work and practice you will begin to see life-changing and long -lasting results from utilizing the techniques and strategies taught here. There are many ways to use the law including through daily affirmations, visualizations, goal setting, changing think patterns and of course tapping into the universal storehouse of information.

Here’s an example of the same paragraph, but with good formatting (here are some ways you can improve block of text):

• Most people live their entire lives and never realize that their thoughts are creating their reality.
• After much hard work and practice you will begin to see life-changing and long -lasting results from utilizing the techniques and strategies taught here.

Here are some ways you can use the law of Attraction to your benefit:

• Daily affirmations
• Visualizations
• Goal settings
• Changing link patterns

B) Use Bucket Brigades

A “bucket brigade” is a copywriting technique designed to keep capture a reader’s interest and keep them on your page.

It essentially involves breaking an idea into multiple sentences, using a trigger word or phrase (as simple as “Look.” Or as lengthy as “The secret to great copywriting is this”) and then ending the sentence with a colon.

Look at this example from Backlinko:

C) Use Images Throughout Your Content

Including professional, high-quality images (photos, graphs) throughout your content is an easy yet powerful way to increase engagement. For one, images help you show an idea, not just tell it (a picture tells a thousand words, right?).

Secondly, images help you break content into different sections. And finally, people just like pretty pictures.

For example, take a look at how Growth Everywhere uses images to clearly illustrate the step-by-step content in How To Do A Content Cleanup (And Grow Your Organic Traffic)

Source – https://webdesigntraining.co.in/seo-techniques-and-how-to-use-them/

The post The 10 Most Powerful SEO Tactics Right Now first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

If you’re thinking of starting your very own blog, but just don’t have a clue on what to blog about, then fear not!

In this article, I have included a whole load of blog examples from a wide variety of different niches.

Since the beginning of the internet, millions and millions and millions of blogs have been created. Many have died due to lost interest or their owners giving up on the idea, while others have thrived and continue to grow, making money and earning their owners a steady income. It’s a constant evolution of content that keeps people coming back for more, especially if these blogs contact highly resourceful material that people find useful and interesting.

Each example listed in this blog post are all different in some way and all bring something unique to their readers & subscribers. I want to show you what is possible and how you can take inspiration from them and create an awesome blog of your own.

Some of these blogs make over $100k a month, others are just a hobby for their owners, but all have the same purpose at their core… the love of writing and sharing information.

Remember that it doesn’t cost the earth to start your own blog. You can be up and running for as little as $0.80 a month with Hostinger. Bluehost also offer hosting, Free SSL, Email, web builder and a FREE DOMAIN for as little as $2.95 a month.

Examples of Frugal Blogs

Frugality blogs have really taken off in the past 3 years, mainly down to the state of the global economy. Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. Creating a frugal / save money blog can also be a big earner for you, especially if you choose a good angle to take on this niche. The following examples all have really good angles. They target a specific demographic and they create content that they will love, share and take action with. Those actions can make you money through affiliate links, Google Ads and coupons.

Miss Thrifty

One of the more popular frugal blogs in the UK, Miss Thrifty is targeting young mums with her money saving, frugal tips and articles. And rightly so! The market is massive and she’s meeting a need for this type of information. Young mums aren’t exactly rolling in cash. They may have had to give up work and are now relying on just one wage coming in, so the need to be more frugal with everyday living is a must.

The great thing about this blog is the conversational tone and the real person behind the brand. I think it’s inspiring to other mums to see someone like them making such a difference in other people’s lives by creating amazingly useful content that is 100% actionable. Also it may inspire mums to set up their own blog and to write about their experiences as a mother and a wife in the 21st century.

Skint Dad

So when I talk about coming at a niche from a different angle, this example is exactly what I mean. Skint Dad is a site that helps young / new dads save money and be more frugal in their day to day living. There’s also a section on their that shows guys how to make a little more cash on top of their monthly day job wage, which is vital in some cases just to keep your head above water. A lot of new dads have the added stress of not having their wives’ or girlfriends’ wage coming in each month, due to the temporary career change in being a full time mum of a baby. So having some content around how they can make a few extra “Ps” in their wallet each month, can ease the burden somewhat.

Examples of Entreprenurship Blogs

SolopreneurHour.com

A very well designed and slick blog that’s all about being your own boss and creating your own wealth. It’s a blog with a very active podcast feed. Their podcasts are insanely popular on itunes, and no doubt they make a fair bit of money from selling ad space on those podcasts. Podcasts is something to think about when creating your blog as it could be a great monetization tool.

BreakingintoStartups.com

A very inspiring blog that contains motivational stories about startups and the people who work in them and create them. If you need a pick me up after a bad day at the office or think that you can’t become that person who goes it along and starts up something awesome, then why not have a read. You’ll soon hear about people who literally only had the shirt on their backs and who rose up to be a success in business and in life.

Examples of Tech Blogs

One of my favourite type of Blog is the “tech blog”. Now this isn’t something new to blog about, as Tech bloggers have been blogging about technology news and gadget reviews in detail online since the beginning of the internet, But because it’s such a vast niche, you could carve out yourself a really good angle within the tech blog sphere. The trick is to have your own take on tech and don’t just follow the trend. One area which hasn’t really been covered specifically is eco tech, so something to think about. Maybe a blog specifically covering tech aimed at becoming more environmentally conscious.

Anyway, here’s a few blogs in the tech niche that I really like and that I feel are doing something different and is thriving when it comes to organic traffic increases and revenue.

Knowtechie.com

I’ve been following this site since it started and has seen its progression from just one guy writing about stuff he loves, to a site that get’s decent traffic and has a team of writers.

Knowtechie is a great example of a site that started out as a hobby but has fast become a business. I like the angle they have as well. “Tech News For The Non Techie”. KnowTechie is a blog for people who love tech, but live outside the bubble. This is so refreshing, because so many tech blogs out there are a bit too technical and full to the brim of jargon. It’s nice to see a tech blog that has lowered the entry level to tech news.

Examples of Making Money Blogs

Like frugal blogs, making money related blogs have become insanely popular since the global economy has declined in recent years. The want for making more money in order to have a “Ok” quality of life, is increasing year on year. Wages are not rising, jobs are becoming less secure and the cost of living is constantly rising. This is why sites like the ones below in this section are becoming more and more popular.

Again, if you come at this niche with a different angle, then potentially you can have a great and successful website on your hands.

SideHustleNation.com

Side Hustle is an online community of entrepreneurs who’s goal is to gain financial freedom through creating businesses that can help them achieve that. There’s a collection of highly actionable blog posts on how to make additional income on top of your day job wage. They make good use of the podcast medium of content marketing by creating various podcasts with experts talking about a whole range of topics around entrepreneurship, making money online and creating wealth.

MyWifeQuitHerJob.com

A great site, which is highly useful and inspirational for people wanting to change their 9 to 5 lives for something that will allow them to live a little and spend more time with the family. The site is really simple, and something you could build yourself on WordPress in a matter of day, but the content is where this site excels. Podcasts, tools, tutorials and blog posts that target a specific niche is where this guy makes his money. His podcasts are really popular and when you have content that gets a lot of ears and eyes to it, then so will the advertising income.

It’s the same with written content. If you have a popular page that get’s tens of thousands of views a month, then potentially you can sell ad space on those pages for hundreds of dollars a month, if not more.

Examples of Mommy Blogs

CupOfJo.com

One of the best mommy bloggers around, Joanna has a really simple looking blog, full to the brim of useful stuff for old and new mothers alike. What I love about this site is the simplicity of the theme, the really current design features and the typography. The blog post ideas are really clever as well and sets Jo’s site apart from all the other mommy bloggers.

Bit of Momsense

Another well thought out and well designed mommy blog. This blog is quite varied in its content as its got a little bit of everything. If you love all things parenting, cooking with kids, craft with the children, health, family travel, stories, charity etc. then this site will give you plenty of inspiration on how you could start your own mommy blog.

WeTheParents.org is one of my favorite parent blogs. Rather than getting Mom’s view or Dad’s opinion, you get both sides of the parenting story. The content is a real mixture, Neve, the Mom tends to write about empowering mom stuff whilst her husband, Keane, seems to be a big kid who spends his time playing with and reviewing kids toys.

The main goal of this blog is to make parents’ lives easier by doing the research for them. It can be a pain trawling through Google and to find the best products, so this mom and dad team get geeky finding out which products are the best for the whole family. (And which gear is just a waste of money!)

The site is beautifully designed and quick to load. It’s a great example of a simple WordPress theme that’s been well customized.

Examples of Adventure Blogs

The Adventure Blog
I’ve added this blog in to the list to show you that you can create very popular blogs on free services like Blogger.com
I love this blog because its not trying to sell you anything but their enthusiasm and passion for the outdoors.

Examples of Food / Wine Blogs

Pinch Of Yum

My favourite food blog is this one. I think the style, design and tone of voice is just top notch. Lindsay really has blogging down to a fine art, not just with the writing but also in knowing how to make money from blogging. I reckon she has a massive email list which she has built up over the years, that she can use to literally print money with. Targeting her email list with her latest blog posts, affiliate links, deals, offers, coupons will make her plenty of cash each month.

I love her blogger resources page as well. A clever way to inspire other bloggers to take the plunge and use what she uses to create a successful food blog.

Cookie & Kate
A very slick and beautifully designed food blog. Much like Pinch of Yum, Cookie + Kate knows how to create compelling food content that effectively engages with their audience.

iamafoodblog.com

Another food blogger who fully understands the power of quality content and a knowledge of how to monetize a website. Stephanie Le’s food blog is simple in design and in content form. The stuff she posts is 100% actionable. All the recipes can be made from home and she brings the content alive with amazing, high quality food photography. She gives it a personal touch by adding a bit of commentary and background to the photos.

There’s also a really clever monetization method she uses with this page “What’s in My Kitchen? Utensils Edition.” She can easily add in Amazon affiliate links to earn income from this page, by recommending quality products that she uses on a daily basis.

This is a great example of an outstanding food niche blog. Think about what she’s doing well and take note. Mouth watering photos, clean and simple theme layout, well formatted and styled recipe pages, excellent writing, conversational tone, and relatable back stories to each post.

12 By 75 is by far one fo my favourite wine blogs. It’s well written and the information you get access to is via one of the most influential wine traders in the business. There’s not many blogs out there that’s written in the same tone as if your good friend was talking to you on a given subject. A fine example of a blog that’s written out of the pure passion for the subject. Check out their homage to Bruno Mars.

Inspired to start your own blog?

Why not head over to my Start A Blog tutorial and get your new blog up and running in just 30 minutes!

You can also get a great HostGator hosting deal with my promo link. Get hosting + a FREE domain name from hostgator for just $3 per month by using this link.

Examples of Personal Development Blogs
If you’re looking start a personal development blog that teaches and gives advice to people on how to improve themselves emotionally and spiritually then check out the great examples that I have listed below to show you exactly what can be done if you work hard enough at it.

tinybuddha.com

Again this is a very simple site in terms of build but has a very good angle. It was set up by Lori Deschene, who is the author of Tiny Buddha’s Guide to Loving Yourself. The site is all about simple wisdom, inspiration, relationships, and mindfulness, which has gained in popularity over the past 2 years. There are many posts on this site which are based on Buddhism’s teachings, but also contain things about relationships, healthy living and many other mindfulness related content.

I’ve shown you this personal development blog example because of its simplicity. You don’t need to recreate the wheel in order to produce a popular blog within your niche. As long as you target the right niche and cater to that niche with resourceful content, then you’re onto a winner.

Examples of Fitness Blogs
There’s literally thousands of fitness blogs on the Internet in some shape or form. It’s a popular niche and one that can be lucrative if you promote the right product or offer something different to the rest of the fitness blogs out there.

Below, I have added fitness blogs that do what they do incredibly well and examples that you can gain insights and inspiration from.

NiaShanks.com

A very popular fitness blog mainly targeted towards women, where there’s a positive encouragement of women of all shapes and sizes to get fit and start weights and strength training. Nia writes inspirational and empowering blog posts about how women can be fit, healthy and ripped by doing effective bodyweight exercises. She also promotes the mantra that exercise should never be considered punishment for eating.

I love this site because it has a purpose and a clear message, which resonates with her readers. A great tip that you should take a way with you and try and use when starting your own fitness blog.

Examples of WordPress Development Blogs
Here’s a few examples of blogs that help people to develop their own blogs in WordPress and that offer advice and tutorials on the development of WordPress websites. These sites tend to monetize their traffic by having Adsense ads on their pages or have signed up to various affiliate programs to push certain products around web development and WordPress theme and services.

SiteBeginner.com

A very clean and simple design with easy to consume information on a whole range of topics around web development on the WordPress.org blogging platform.

Wptavern.com

WordPress Tavern is a site that’s very simple in construction and design, yet is extremely popular with the WordPress dev community. It focuses on all things WordPress, from plugins to WordPress tutorials, they cover most things you’ll want to learn about WordPress. What this proves is that your blog doesn’t have to be flashy with bells and whistles attached. A simple theme with resourceful and helpful content is enough for your site to be a huge success.

Examples of Affiliate / Online Marketing Blogs
Gaps.com

This is a new site launched back in Jan 2017 by Glen Allsop.

This site is going to be hugely popular. Not just because it’s Glen, who is an excellent online marketer who created the monster that it ViperChill, but because the content is exceptional and inspiring. The one thing that I have noticed with incredibly popular blogs is the presence of what I call “The I Factor”. It sounds cheesy, but if you can provide people with the inspiration to do something amazing with your content, whether that be to increase their website traffic, make amazing cupcakes, loose 20lbs in weight, save money on your food shop or create an amazingly popular online business, then your blog will continue to grow and grow and become the site you wanted to create in the first place.

Gaps.com is certainly one of those sites that inspire people to create their own profitable blogs & businesses.

Examples of Travel Blogs
offassignment.com

Examples of Photography Blogs
Here’s my pick on the best photography blog examples that I think are worth looking at. They offer something a bit different to what’s currently out there on the web, which is what can make a popular and profitable blog.

Erickimphotography.com

I think the tone of voice on this blog is exceptional. If only everything was written this way. Its friendly, clear, easy to read and inspiring. I like the way they cover the simple things about photography with posts like “Shoot Different” and “Why your smart phone is the best camera”. Enjoy this site. I did.

Examples of Mommy Blogs
Mommy blogs are blog that are targeted towards parents, particularly women. Here’s my pick on the best mommy blog examples that I think are worth looking at. They offer information that’s resourceful and that can make parenthood that little bit easier. Most are monetised by sponsored post and display ads.

motherhooddiaries.com
Motherhood Diaries is an online parenting platform where parents and parents-to-be can share their opinions, expertise and solutions on all topics related to pregnancy and parenting. Leyla, who owns and maintains MHD, builds her traffic through targeting specific keywords related to parenting and creating resources around those phrases. She’s also concentrating her efforts on social channels like Pinterest and Facebook to create lucrative audiences via an alternative traffic source to Google.

Starting Up Your Own Blog?

If you’re ready to take the plunge then why not head over to my Start A Blog Tutorial where I will show you, for FREE, how to start your own blog in just 20 minutes.

Or if you’re ready to start building your site straightaway, you can take advantage of my Bluehost promo link where you can get hosting + a FREE domain name from from just $2.95 per month by using this link.

Alternatively you can use this handy tool to see if your domain name idea is available to buy.

The post Best Inspiration for New Bloggers In 2018 Edition first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.

So many of us are working from the comfort of our bedrooms. Employers are not seen frowning upon the idea anymore for the productive results they benefit from such employees.

Not only does it save time from commuting and gossiping while at the office, working from home has many other perks for both parties.

However, every benefit comes with a price to pay, and this is no different.

Working from home raises questions about both your mental and physical health.

We have accumulated advice from experts and noted down the best tips for you to stay fit while working from the comfort of your own home.

1. Re-design or invent an office space at home

2. The most important thing for your comfort

You may not have given a thought to your chair before, but let us assure you how important it is.

You’ll be spending the majority of your time sitting on your chair, working.

An uncomfortable chair will surely cause you back pain.

If the chair does not support the right alignment to your back, your spine will require effort to hold your natural curve in shape.

As a result, you’ll experience severe back pain after working for a long period of time.

To avoid that, most smart workers take the aid of adjustable chairs that support their back correctly.

A good chair will be your savior from intolerable back pain. You won’t regret investing in an adjustable office chair that’ll benefit you in the long run.

3. Do you even need to sit and work?

Sitting for long periods has proven to cause serious health issues at a later stage of your life.

So many of us have jobs that require us to sit and work no matter what. Since there’s less facility to stand and work at the office, take the opportunity to do so when you are working from home.

Consider getting a standing desk where you could easily work.

4. Be on the move even while working from home

5. Create a routine and stay faithful to it

6. Allocate a good amount of time for workouts

7. Active meetings are the trend

8. A calm environment is a bliss

9. The need to balance work with personal life

10. Your kitchen should be stocked with good food

11. Prepare yourself for an office day at home

12. Be a part of virtual communication

Final words

We cannot overlook the joy of meeting colleagues and going out every day for work. That’s how it has been for decades and is still the good old way.

But if you choose to work from home then; pay attention to your health, both mind, and body when you’re working alone.

Setting up a schedule and balancing out should be your key to a happy work-from-home experience.

Source – https://www.jeffbullas.com/stay-healthy-while-working-from-home/

The post 12 Ways to Stay Healthy While Working From Home first appeared on IT Infrastructure Virtualization, Software Development, Digital Marketing Agency & Software Testing.